ADVERTISING
CONTENT DEVELOPMENT
DIGITAL MARKETING
PUBLIC RELATIONS
Insight
Since 1998, Innes Communications has been providing creative advertising solutions that deliver results. Our work is effective because we never lose sight of the fundamentals. We listen to our clients, we understand their business objectives and we build clever advertising and marketing platforms that entice, educate and move customers to action.
Competitive
As a small business we strive to exceed the expectations of our clients by providing a level of service that cannot be matched by larger agencies. Our skills are second to none, our staff is focused on our clients and our fees are very competitive. We have the ability to move as fast as our clients expect and the market demands.
Advertising
No matter how or where you promote your business, compelling advertising is a cornerstone of a successful marketing platform. From print ads in consumer and trade publications to direct mail campaigns, outdoor billboards, radio/TV campaigns, brochures, catalogs, and point-of-sale signage; we design creative brand advertising that combines the perfect balance of words and pictures. Our expert staff of creative writers and graphic artists can translate your marketing message and brand strategy into an imaginative story that captures the attention of your target audience, builds your brand and sells your product.
Digital Marketing
One of the first places people go to find the products, services and experiences they want, is the internet. Positioning your company in the path of online consumers is vital. We can help you with a creatively designed and well written website, email marketing, online banner advertising, business profiles & listings, keyword marketing campaigns and search engine optimization strategies that will put you in front of an active online audience. Using best practices in digital marketing we make sure your messaging and advertising displays correctly on any type of device including mobile, tablet and desktop.
Content Development
In today’s highly competitive and over-communicated world, it’s not enough to drive visits to your website or simply put your printed materials in the hands of prospective customers. Part storytelling and part advertising, the content behind your marketing is what will truly engage your customers. Creating a narrative that captivates, educates and entices are the key elements in successful marketing. Our skilled team excels in creating content that can be used online, offline, in sales presentations, brochures, annual reports, advertorials and virtually any other media.
Public Relations
We help clients reach their marketing communications goals by first paying careful attention to the marketplace. We then base our strategic planning on how to best integrate each client’s marketing objectives into a range of dynamic media that will best tell their unique story to the right audience at the right time. From traditional media placements in print and broadcast, to event planning, and managing emerging media platforms including social media, influencer marketing, blogs, video platforms, and digital storytelling; we have the skills and experience necessary to successfully execute virtually any marketing communications strategy.
Client Portfolio
Air China
National Airline of China
The national airline of China, Air China retained our agency to advertise their daily services from nine North American gateways, including consumer campaigns in four US gateways where the airline was launching new service.
Our work included print advertising, outdoor, bus/train wraps, brochures, product guides, sales flyers, and digital marketing campaigns that included email, banner ads, remarketing and e-newsletters.
Renault Winery
Winery & Golf Resort
An operating winery since 1864, Renault Winery and Golf Resort is a historic property near Atlantic City, NJ. Our agency provided full-service advertising that included weekly newspaper ads featuring tactical offers, regional brand-oriented magazine ads, promotional flyers, hotel brochures, property signage and special occasion ads and collaterals that focused on promoting the resort’s multiple wedding venues, restaurants and golf course.
AARP Services
Member Benefits Management
The largest membership organization in the US, AARP offers its members a wide range of benefits though its AARP Services, Inc. (ASI) division. For over 12 years, our agency has provided professional marketing services to ASI including member benefit directories, trade show materials, websites, email campaigns, and the publication of a highly successful direct mail program – Great Deals and Great Destinations.
For this publication we manage all content development, graphic design, advertising sales, printing, mailing and BRC fulfillment.
Candor Construction
Environmentally Friendly Construction
Originally Gazetten Construction, we rebranded the company as Candor Construction. Using the implied honestly defined by the word Candor, we created a new logo, positioning statement, collateral materials, website and a number of direct mail and digital campaigns to promote the company as a specialist in environmentally friendly and sensitive medical facility construction projects.
New York Cruise Lines
Circle Line & World Yacht Sightseeing
Our work for New York Cruise Lines included full service advertising for both World Yacht and Circle Line Sightseeing, two of the most iconic sightseeing and dinner cruise companies in the New York City market. Both companies relied heavily on distribution of flyers, brochures and print ads in tour guides/maps to attract tourists. In addition, our agency produced radio and direct mail campaigns to promote these venues for group events and special occasions for consumers and corporate clients.
Timber Trading Group
Premium Lumber Company
One of the largest distributors of Eastern White Pine in the northeast U.S., Timber Trading hired us to build a compelling B2B marketing platform targeting lumber yards throughout the mid-Atlantic and New England.
Our work included a logo redesign featuring an historic symbol – a broad arrow – used in the 1700’s to identify the best trees. We used this icon as the foundation of a B2B marketing platform that included creative sales materials, product labeling, and dimensional direct mail using origami pine trees created from dollar bills.
Kemper System
Waterproofing Solutions
The US division of Germany-based Kemco Company, Kemper provides a superior waterproofing solution for a wide range of challenging roofing and building applications.
Our work for Kemper was based on B2B marketing to architects, engineers and building designers and included producing sales brochures, project profiles, direct mail as well as email and print advertising with variety of B2B trade publications. Additionally, we produced product labeling, installation training videos and highly detailed specification manuals.
Bonwi.com
Online Travel Agency
A start-up online travel agency, Bonwi.com created a unique sales proposition to consumers by offering the lowest available price for hotel accommodations together with an industry leading reward points program.
Our work included design of their logo, positioning statement, development of all content and wireframes for their website, production of tutorial videos and TV commercials, as well as a litany of digital marketing including email, banner ads, remarketing, SEO, and database management.
Haven Resorts & Spas
Resort Operator
Owned by Spanish-based hotel company Hipotels, Haven Resorts opened its first North American resort in Cancun, Mexico. Our agency was retained one year prior to the hotel opening to develop the brand name, logo and website, as well as manage filing of US trademark applications.
We also handled all writing and content development for a product guide, sales presentations, a pre-opening advertising campaign to travel agents, ongoing consumer and trade digital campaigns and a range of digital and print collateral materials for the romance, meeting and incentive markets.
Our Team
Peter Innes
Serial Entrepreneur. Client Consigliere. Pragmatic Professional.
A seasoned sales and marketing executive with 20 years at the helm of his own agency, Peter strives to thoroughly understand each client’s business and their marketing objectives. More importantly, he appreciates the faith each client puts in his agency and considers every client relationship a partnership.
Before starting his agency, Peter enjoyed a career as a travel agency marketing executive, a position that would lead him around the world while building relationships that enabled him to start his agency. But it’s his work with clients in a wide diversity of businesses, from small local start-ups to major brands, that has given Peter the breadth of expertise and knowledge that has impacted all his partnerships. Believing the agency will only do well when its clients do well, his commitment to “under-promise and over-deliver” has built client partnerships that become friendships and last for years.
Mari Small
Brand builder. Word chick. Design Diva.
With nearly 30 years professional content and creative experience, Mari’s work has included B2B, educational, pharmaceutical, travel and healthcare clients. Delivering both content and creative enables her to offer unique one-stop shopping with a portfolio of print ads, logos, corporate identity, newsletters, brochures, sell sheets, direct mail, blogs, email marketing, and website design.
Mari’s strategic graphic design and marketing efforts have garnered her NJ Excellence in Tourism, NJ Ad Club, BMA and JASPER design awards as well as the respect of our satisfied clients.
Yesenia Taveras
Communications Connoisseur. Social Butterfly. Media Maven.
With extensive experience in cosmetic and fashion sales and marketing, Yesenia brings a bright and energetic style of client communication to the Innes team. Specializing in account management, social media marketing and operations, Yesenia coordinates all client projects and campaigns.
Meticulous attention to every detail, ensures each action is executed precisely as planned. An aficionado of all major social media platforms, Yesenia knows how to design and implement social media campaigns at a Kardashian scale.
Her passion for success define her skills as an up-and-coming graphic designer and digital marketing expert, which benefits every client and builds meaningful partnerships with agency vendors.
Jeff Beecher
Professor of Print. Specification Specialist. Pre-Press Master.
While some say print is a dying art, Jeff is most certainly not one them. He knows that almost every successful advertising campaign, sales initiative and marketing strategy has some type of print component.
With over 25 years in production of printed materials Jeff has experience in virtually every type of print project. From essential brochures, signage and direct mail to complicated print campaigns that utilize variable data, customized labeling and unique packaging and finishing, Jeff knows how to produce effective sales and marketing materials that our clients are proud to distribute.
He is also an approved ASI vendor with a talent for assisting clients with a wide range of products and services for trade shows, meetings and sales calls.
Rick Hall
Lens Leader. Surgeon of Sound. Media Maestro.
With over 25 years of experience behind the camera and mixing board, Rick has produced dozens of successful commercial TV and radio campaigns for clients in hospitality, travel, building products, real estate and entertainment.
Skilled in the latest video production and sound editing technology, Rick knows how to transform our team’s creative storytelling into media that entices and activates audiences. He works with a wide range of digital audio and video platforms for broadcast TV, radio, streaming video and web.
Rick is also an accomplished songwriter and music producer having worked with a number of artists in music genres including pop, rhythm and blues, hip hop and electronic music.
Danny Logrono
Creative Guru. Technical Wizard. Artistic Visionary.
Highly experienced in all aspects of creative development and graphic design, with a focus on digital marketing, Danny has worked with clients in pharmaceutical, travel, healthcare, building products and business services. From detailed print, web and outdoor to creative conception for 360 campaigns, video direction and app development, Danny is proficient in the most current technology that supports all emerging digital advertising.
A graduate of Montclair State University and Harvard-certified in “Technology Entrepreneurship: Lab to Market,” Danny brings our clients cutting edge creative for virtually any marketing platform.